• End-to-end online booking—90 % of new reservations now happen without a single phone call.
• Page weight reduced by 35 % despite richer imagery; average load time under 2.2 s on 4G.
• CMS tour template lets staff publish a new departure in <10 min, fueling a 42 % increase in tour variety.
• A cohesive digital brand presence: ocean-blue gradients, smooth scroll hijinks, and traveler reviews that glide like tides—turning browsers into booked passengers.